inside the mind of a 'bottle blonde'

In a boring grey tower block in the middle of Coventry City centre, Chloe Hollingsworth and her four full-time interns are hard at work, but instead of sitting at a computer 9-5 they are at the sewing machine creating glittering jackets and fun party dresses.

Turning a boring office block into what founder of Bottle Blonde describes as 'STRONG, SASSY AND OUTRAGEOUS' Hollingsworth created fashion brand 'Bottle Blonde', which has taken off due to the help of social media. Learning her technique from brands she once worked for, she now has her own and is marking her foot print in the industry with glitter and tinsel.

From starting the business in a free space in the middle of Fargo Village to having their very own office, it hasn't always been smooth sailing for the founder of Bottle Blonde, Hollingsworth said 'I always wanted to have my own business and when I got made redundant from my last job i decided to give it a go, I've always been ambitious so I knew that if i decided to run my own business one day, I wouldn't stop until it was a success.'

Bottle Blonde is only available through their website and ASOS Marketplace, but as their 6000+ Instagram count keeps growing they are landing more and more gigs for top clients, 'our biggest achievement to date is making eight custom jackets for the Britain's Got Talent semi final and making custom dresses for Paloma Faith's band 'The Faithettes' she said. 'What I really want for the future of Bottle Blonde is for it to become a global brand with high quality, interesting garments and to build a creative like minded team of individuals.'

Chloe Hollingsworth works all week to get the pieces mad and as she is her own boss she has decided to put in 9am-5pm working hours to get the results she wants, she said 'I get to do what I love every single day and not many people can say that. I feel a great sense of freedom and control in my life, which I really relish.'

So from being her own boss and teaching interns along the way, we can expect big things from Bottle Blonde, with a hard working ethic and glittering inspiration for everyone, whats not to love about this small town brand.

She describes her time with Bottle Blonde as 'difficult and a lot of sacrifice, but I'm determined to make it work.'

You can find Bottle Blonde at www.bottleblondestudio.com

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